Sector: Media
Salon QP

Salon QP event literature for Telegraph Media Group

As the owner of Salon QP, The Telegraph Media Group briefed Bradley Dyer to create the marketing campaign for its international luxury watch show, held at the Saatchi Gallery. This highly prestigious UK event has an international reach that has the recognition of significant luxury names, collectors and industry professionals. Uniting an exceptional collection of leading horological marques, the show has frequently been chosen as the stage on which to launch new watches and brands.

To reflect the luxury and exclusivity associated with the Salon QP brand, we developed a stylish and impactful campaign to promote and support the event, ranging from invitations, posters and advertisements to a 64 page show catalogue.

The show enjoyed the highest visitor numbers seen to date. More than 7000 people attended, up 16% on 2013, enabling QP to build on its position as the entry point for thousands of collectors and aficionados to this rich, fascinating subject.

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