Sector: Healthcare

Brand development

Genactis is a global research-based consultancy for the pharma & biotech industry — offering a range of services including commercial product development; pricing, access & reimbursement; and market research.

The company has a deep understanding of the intricacies of the life sciences industry and know how to create real shareholder value. Through their research-led consultancy, Genactis assists clients with everything from research needs, to pricing strategies and commercial development strategies.

BradleyDyer’s brief was to help create an intelligent brand strategy that fully reflected the added value services offered to the company's clients.

A simple yet highly distinctive brand was developed that cascaded through a variety of marketing channels using mono imagery with a single spot colour.

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