Vocational training campaign
Edexcel, a Pearson company, is the UK's largest awarding body, offering academic and vocational qualifications, with testing in the UK and in over 85 countries around the world.
When Edexcel wanted a new vocational training campaign they briefed BradleyDyer to create a series of adverts that helped illustrate the benefits of developing work-related skills.
We identified a number of real life case studies to help give a deep insight into the benefits of vocational qualifications. Under the banner ‘A qualifying success story’, we told a number of true stories depicting the way in which training had enriched people's career progressions.Get in touch