Sector: Advertising

Vocational training campaign

Edexcel, a Pearson company, is the UK's largest awarding body, offering academic and vocational qualifications, with testing in the UK and in over 85 countries around the world.

When Edexcel wanted a new vocational training campaign they briefed BradleyDyer to create a series of adverts that helped illustrate the benefits of developing work-related skills.

We identified a number of real life case studies to help give a deep insight into the benefits of vocational qualifications. Under the banner ‘A qualifying success story’, we told a number of true stories depicting the way in which training had enriched people's career progressions.

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