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Galliard Homes - The Stage

Galliard Homes - The Stage

The Stage

The Brief

Leading property developer Galliard Homes asked us to build the digital assets for its exceptional new development The Stage, located in Shoreditch on the site of Shakespeare’s Curtain theatre.

Comprising apartments, penthouses, offices and retail space, the development is in the unique position of also being home to the exciting archaeological finds of this historic playhouse, dating back to 1577.

The Stage

The Solution

The scope of this project increased dramatically from the initial brief: what was meant to be a straightforward website became four sites under one umbrella site. Galliard wanted to build excitement around the old theatre remains and make it a key element in the development’s marketing, so this component of the website became a major feature.

The location of the development also presented a challenge as it is an area where the City meets the edgier East End. Galliard Homes wanted to tap into this hip, urban aesthetic without alienating potential City buyers and investors.

We responded with a dynamic website that used sophisticated animation to create the wow factor that Galliard Homes was looking for, and reflect Shoreditch’s reputation for technical innovation and creativity.

A promotional video showcasing The Stage caught just the right balance of urban edge and City appeal, while an interactive media table – using a bespoke programme written by us – caught the imagination of potential buyers at sales exhibitions in the City and overseas.

The Results

Our digital work for The Stage pushed Galliard Homes out of the usual developer comfort zone, which was exactly what they wanted. They were very happy with the result and have since commissioned us to work on a series of innovative digital projects with them.

In May 2016, The Stage website received four times more traffic than another leading Galliard Homes development microsite* *Figures from visits data in Google Analytics