Dufry - Duty Free Christmas Contentainment


Our Challenge

To create a festive environment for the promotional Duty Free sales area to draw passengers in and generate interest around the products.

We designed an eye-catching video wall that combined themes of gift giving, festive cheer and product promotion, supported by frosted Christmas trees to enhance the environment. Simple yet fun Facebook AR also gave passengers the opportunity to get into the festive spirit and share the experience.

Dufry Tree

The Solution

Christmas is a time for fun and celebration; travelling for fabulous holidays or to visit friends and family. This activation taps into that sentiment with a joyful screen activation and FB AR interaction, creating a playful and memorable experience that passengers can share as they travel over the festive period.

The Delivery