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Disney Junior - Vampirina Photo Opportunity

Disney Junior - Vampirina Photo Opportunity

Vampirina Photo Opportunity

The Challenge

We were asked to create a fun photo opportunity for families, immersing them in the world of Vampirina and boosting engagement with the show. Located in the Westfield shopping centres, it needed to provide an entertainment moment for the whole family to enjoy during a visit.

The activation also had to encourage parents to share the images across social channels, generating buzz and anticipation for the new series.

The Solution

We recreate the Scare B&B, complete with creepy doorway that took visitors through to Vampirina’s photo booth.

Inside, we used a green screen to transport children into the world of Vampirina, giving them the choice of three different spook-tacular backgrounds for their photo.

iPads were positioned outside so that parents could print the photo, email and text it to themselves, and share it on social media.

The Vampirina stand travelled to Westfield London and Westfield Stratford during the October school holidays and was live for a total of nine live days.

The stand was constructed in modular parts for easy access to the malls. A mix of paint effects and vinyl allowed us to bring the Scare B&B to life with accurate detail and an authentic feel.

The Results

The activation was a big success with all participats enjoying the experience and loving the free photo to take home. Face painting added an extra bit of themed fun for the children.

I love the detail inside, especially the family portraits. Very cute!
Love, love, love this picture! Definitely going on the fridge at home!
The upside-down one is so clever, never seen anything like this before

Opportunity to see

49,000

Engagement

13,992

Dwell time

15 mins

Number of photos taken

3,498

Number of prints handed out

2,227

Further sharing of image via iPads

1,268